Fort Worth, TX-March 27, 2017 – The World Conformation Horse Association announced today that Kimes Ranch Jeans, makers of superior denim products, has joined WCHA as a corporate sponsor for 2017.

With a dream to create THE JEAN that was missing from the western world, Matt and Amanda Kimes sourced every element of their production until their product was undeniably the best fit and quality. They created a jean versatile enough to crossover from western to everyday wear, with a medium waist line for women that allowed high enough coverage while riding, but low enough rise to mimic a fashionable street jean. Their men’s jean took on details that other had not considered, like a knife pocket and a more attractive back pocket placement.

Kimes Ranch will provide product for awards toward WCHA initiatives for 2017 and offer promotions to WCHA members featuring more than 40 products.

“We are so pleased to partner with Kimes Ranch for the coming year. Their products are exceptional as they have made function and fit a priority,” said Anne Prince, WCHA President.

Kimes Ranch is leading the trend by taking their fashion industry background and blending it with their western roots to make western fashion current.